It's simple: people love getting something for nothing. Offers that promise to save money naturally draw people in, and the word "FREE" is a powerful trigger for that desire.
Whenever a startup launches a digital/physical product, its only focus is to get some actual users as soon as possible! only then can they receive real feedback. And Acquiring users or reaching the targeted audience is where the pain hides!
Imagine you started a startup with a unique idea: reduce plastic waste by recycling it ( unique idea 😂) and as a part of the process you developed a mobile application for tracking customers and collecting agents. The Application has a Subscription plan and the users are required to pay a monthly fee, the collecting agents will come to their homes once a week to collect the plastics
now in this case the potential clients will be the people who reside in the city/urban area, so we have to target these people, For getting attention from these people we can introduce a free plastic collecting day once a month or 3 months. this will exponentially increase the revenue for sure.
In this example, it’s a service-based startup and people are experiencing the use of their service for free in the real world. so, whenever you launch a product, give the users a chance to use your product for absolutely free so they can decide if it’s worth buying or subscribing to this application or give them a freemium (users can use the product with limited functionality ) option
By Integrating these strategies, startups can attract users, gather valuable feedback, and generate revenue more effectively. The allure of "FREE" is a powerful force that can drive growth and success in the competitive startup ecosystem.
Top comments (0)