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Adam Roynon
Adam Roynon

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How to Market a Blog?

I have been running a computer science and programming related blog for just over a year now. I've written around 100 posts to do with programming, computer science, networking, etc. Unfortunately, I haven't seen any major successes or mass amount of views/eyeballs. A handful of times I have gotten over 20 views in one day, usually it's under 5.

I cross post some posts on here, I post to Instagram, Twitter and LinkedIn about new/old posts. I also post content on TikTok.

I'm wondering if I am doing something wrong, or missing something vital. How do you market your blog and what are good ways to gain traffic/viewers?

Is my content just not good enough to gain traction or is there something else?

Top comments (9)

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emma profile image
Emma Goto 🍙

I took a quick scroll through your DEV posts and it looks like some of your posts get some good traction, so I wouldn't feel too disheartened!

Taking a look at the title of your posts, it seems like the "What is X?" ones tend to get more reactions than the ones that are more succinct e.g. "Logical operators". Maybe you could try and do an analysis of your post titles (and then write a blog post about that too) and see what catches peoples' attention.

Looking at the content of your posts, I'd recommend adding a cover picture, and more pictures in general - a place you've done well on that is the image in your CSS box model post, whereas I think some your Ethernet Cables Explained post could have benefited from some diagrams and pictures.

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acroynon profile image
Adam Roynon • Edited

That's a great idea, I've never thought about doing an analysis that deep. Usually I look at the topic I'm talking about. Thanks for the ideas, will definitively be doing this!

Edit: the reason I don't often have images is mainly due to my hosting package on my website. I do have a lot of space but I don't want to litter my posts with images and then run out. Right now I can't afford an upgraded package, so I'm trying to stretch my current package until the ROI kicks in (fingers crossed)

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emma profile image
Emma Goto 🍙

Can you switch hosting? Depending on how you've set up your website, you could host it for free on Netlify.

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acroynon profile image
Adam Roynon

It's just a simple WP site so switching shouldn't be difficult. The main issue is that I've paid for a multi-year hosting package as it was cheaper. Other people have mentipned netlify, definitely will check it out, thanks

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acroynon profile image
Adam Roynon

Thanks for the feedback. I've never thought about posting to reddit, that's a good idea. I've also been thinking about scraping the newletter/email signup from my site, as so fae I haven't actually done anything with it and, as you mentioned, it can be annoyinf to viewers.

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nikitahl profile image
Nikita Hlopov

Hi!

Same here, let me share my thought.

I've been running a personal blog for over a year now, I do not have as much articles as you have. However I have 3 main articles that are getting most organic clicks from google, the rest is just left unseen or very minimal amount of clicks.

But I guess I'm just not trying good enough, and just being lazy. :)

From what I have observed (the top devs from twitter community), if you're willing to get more exposure to your persona or personal brand if you will:

  1. Start posting articles about actual topics here on DEV community. To find out what is actual is a whole another story. Also that's quite hard, e.g. if I have a "cool" article idea, and then I search for similar article, usually there's already another one with hundreds of likes, then I'll dismiss the idea. But if you manage to post a good quality article it can be twitted by the DEV community, exposing it to wider audience.

  2. Start creating creative pens on CodePen. This way you have a pretty high chance to get more exposure to the community. And like previous point if you really have created a quality/creative pen it can be featured on the CodePen or twitted by CodePen, thus exposing it to wider audience.

  3. Interesting thing I've noticed on twitter lately is subtly begging for followers. Like "let's make our community better/bigger", "You follow me, I'll follow you" and bla bla bla. So in a way you can do that, to get more followers, however I don't like this approach, besides since I've never tried it I'm not sure if you'll get real people who are interested in you/your content. It's quite possible they'll unsubscribe.

But again like said in one of the comments above its easier said than done. It is what I observed from other people. I personally try to practice 1st and 2nd point, but I do not always have much of free time, will and power to do so. As it really takes a lot of effort to constantly create quality and creative stuff, and I have a full time job and a family which is my number one priority.

Also, don't take my word for it, I just share my thoughts, you have to find your own way. :)

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acroynon profile image
Adam Roynon

Thanks for the feedback. I do try and interact with communities online as much as I have free time to do. I often go through programming related hashtags to interact with people, I try and post good content alongside advertising my blog, I try and respond to every comment/reply I receive. Sometimes it is just a bit disheartening that you work so long on a post/blog and it goes nowhere, but I guess other people would love my "success". I regularly have to remind myself to be grateful for the success I do have, even if it is little.

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acroynon profile image
Adam Roynon

Interesting, that's good to know

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acroynon profile image
Adam Roynon

Nope, I see it waiting for approval, I was just about to correct the mistake and approve the comment. Thank you