In this article, we will walk you through some speed tests we conducted to determine if Adobe Experience Manager works in China or not. Our staff conducted the tests in Shanghai (China Mainland) and Hong Kong (outside Mainland China) and we used 3rd party testing tools to ensure our tests weren’t biased.
By the end of this article, you should have a good understanding of Adobe’s DXP and if it works in Mainland China or not. Also, you can contact us to get a free speed test of your Adobe site for China.
What is Adobe Experience Manager?
Adobe Experience Manager (AEM), is a comprehensive content management solution for building websites, mobile apps and forms.
Adobe Experience Manager is one of the leading Digital Experience Platforms (DXP) by Gartner Magic Quadrant 2021.
Does Adobe Experience Manager Work in China?
The short answer is no.
Below is the long answer if you want to understand why:
Adobe Experience Cloud claims to have Global coverage for your Adobe Experience Manager site, but actually, China is not included as we’ll see below.
If your business didn't have any legal licenses for your site and content in China, your ecommerce store is operating illegally in China.
Luckily we have put together solutions for you to make your business and your Adobe Experience’s site work in China.
Don't just take our words. Let's look at some websites powered by Adobe and see how well they work in China.
How do we check if a website works in China or not?
There are two checks we need to perform to conclude if a website works in China.
- How fast is the site in Mainland China?
- If your business doesn’t have any legal licenses for your site and content in China, it is operating illegally in China.
Speed Tests Results
We picked 5 websites from Adobe Experience Global Customers and considered these websites to follow the best practices by Adobe.
Then we follow the test questions mentioned earlier for each website and create a report with the following format:
1. A figure to see how fast the site performs across Mainland China.
This figure basically shows how fast the website loads across Mainland China (green = fast, red=slow)
2. A video to see how the site performance in China visually.
We made a screen record of the website loading in Shanghai, China. This provides you with an intuitive way to see how fast the site visually loads and understand what people in China actually experience when they visit the website.
3. A yes-no check to see if the site complied with the laws in China.
If the site passes the legal check, it's a green check. If it doesn't pass, we will tell you why it doesn't pass.
Now, let's dive into the reports for each of the selected websites using Adobe Experience.
Illy, www.illy.com
Illy is an Italian coffee company specializing in espresso. Illy markets its coffee globally in silver and red pressurized, oxygen-free cans. They also operate a network of cafes on shopping streets, in museums, and in airports around the world.
From our speed test, people in China have difficulty viewing the images on the Illy’s website. (that’s what the below figure means, red means unable to display images).
Here is a more intuitive way to see it, we screen-recorded the process when a user browses Illy website in Shanghai, click the video below to see it in action:
Does the Illy website comply with the laws in China?
No. It doesn't pass our Legal check because the business does not have an ICP license displayed at the footer of their website.
If you don't know what an ICP license is, click to learn more.
Finding if a website has an ICP license is pretty straightforward, just scroll to the bottom of the page, if you see a number like this (see below Nike's websites for China), then the business behind the website has an ICP for China. If not, they don't have it. You can check if your website has it or not.
Below is an example of Nike's website in China, and its ICP number.
Similarly, we ran the same tests for the rest of the Adobe Experience user's websites. To see the full case studies, just click on the brand name below:
Siemens, www.siemens.com
Siemens (SIEGY) is a German multinational conglomerate corporation headquartered in Munich and the largest industrial manufacturing company in Europe with branch offices abroad.
Click here to see Siemens full case study.
Wyndham Hotels, www.wyndhamhotels.com
Wyndham Hotels (WH) is a hotel company based in the United States. Wyndham is one of the largest hotel franchisors in the world, with 9,280 locations. It has a portfolio of 20 hotel brands, including Baymont, Days Inn, Howard Johnson, La Quinta, Ramada, Super 8, Travelodge, and Wyndham.
Click here to see Wyndham's case study results.
Ben and Jerry’s, www.benjerry.com
Ben & Jerry’s Homemade Holdings Inc., trading and commonly known as Ben & Jerry’s, is an American company that manufactures ice cream, frozen yogurt, and sorbet.
Click here to see Ben and Jerry's case study results.
Mclaren's, www.mclaren.com
McLaren Automotive is a British automotive manufacturer based at the McLaren Technology Centre in Woking, England. The main products of the company are supercars, which are produced in-house in designated production facilities.
Click here to see Mclaren's case study results.
Need Adobe Experience to Work in China?
In short, if your business is going to China, make sure your website passes the two tests we mentioned above to have a fast speed of first load and good viewing and browsing quality for your users in China.
Reducing page load time by 0.1 seconds will increase the conversion rate by 8%. - Google, Deloitte
If you need to get Adobe Experience Manager working in China, feel free to contact us or click here to get started.
For additional detail and future modifications, refer the original post.
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