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Supermetrics

Turn data into a marketing superpower

Supermetrics is a pioneer in marketing intelligence technology. We help marketing teams connect, manage, analyze, and activate their data to drive business growth. Trusted by 200,000 companies worldwide, we process 15% of global marketing data.

Helsinki, Finland Joined on Oct 29, 2020

Support email

info@supermetrics.com

Employees

360

In 2009, Google had just released the Google Analytics API. A Googler posted a contest on an online forum: the first person to connect the API to Excel would win a Google t-shirt. Pretty exciting, huh? At least that’s how our founder Mikael felt. And he really, really wanted that t-shirt. Working for a couple of nights straight, Mikael finally connected the API to excel and won the t-shirt! Soon Mikael realized he wasn’t alone and this was a problem experienced by millions of marketer and analysts globally. And he wanted to help. Today, Supermetrics is fueling insights for 200K+ companies in 120 countries.

Our hundreds of servers are across Google Cloud Platform and Amazon Web Services. Our databases include MySQL, Redis, ElasticSearch, PrestoDb, Snowflake, Google BigQuery, and more. We do continuous deployment across much of our services with integrated peer reviews. Our local development environment runs on containers. Our primary language is PHP 8.2+, with other secondary languages (Python, Go, Typescript, JavaScript). We write maintainable, strictly typed, and testable TypeScript and JavaScript on the front-end. Most of our front-ends are in React.

16 posts published

13 members

Siiri Hakulinen

Aug 29

Meet the Supermetrics Product Development Team

5 min read

Aug 7 '23

Interfaces and exceptions

#programming #architecture #php

5 min read

Siiri Hakulinen

Jun 28 '23

Summer Reading: Our Tech Blog Posts from 2023

#php #json #api #management

2 min read

May 12 '23

Improve communication and transparency with Architecture Decision Records (ADR)

6 min read

Apr 28 '23

How to organize an internal bugathon, clean up your backlog, and help charities in 8 steps

#productivity

4 min read

Evgenii Kazmiruk

Apr 12 '23

The Power of Metrics-Driven Development: How to Build Better Products

#management #leadership #performance

9 min read

Mar 22 '23

Avoiding feature creep as a developer

#productivity #programming

2 min read

Mar 7 '23

Five success factors for building a new software product in 70 days

7 min read

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