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How to Beta Test Your Website 2021

woodjessica profile image Jessica Wood ・4 min read

Websites have become an essential part of almost every organization. But not all websites are capable of attracting or satisfying end-users. What can be the reason? Well, the reason for this is simple, poor navigation, usability issues, functional errors, etc. Thus, it becomes essentially important to thoroughly test the website before it goes live. And it would be even better if this test is performed by end-users themselves as it will help the enterprise in understanding what users want or likes and dislikes in the website. This is where beta testing plays its role. Let’s now try to understand this testing type in more detail and see how it’s performed.

What is beta testing?

Beta testing
is a customer validation methodology wherein a nearly completed version (90%-95% complete) of the software is released in the market to gain end-users feedback on the usability, functionality, compatibility, reliability of the product. The inputs received from the end-users help to improve the quality of the product.

What are the different types of beta testing?

The different types of this testing method are stated below:

Traditional test –The product is distributed to the target market and the feedback is collected from the users to improve the quality of the product

Technical test – The product is released to the internal/technical group of an organization to gain their feedback about product quality

Open test – The product is released in the market, and feedback is collected from the end-users

Private test –The product is delivered to a closed group or paid testers who test the product and provides feedback for improvement

Post-release test – The completed version of the software is released and feedback is collected from end-users. The improvements are made in the next update of the product.

Why is beta testing important?

Below mentioned are some points that will help you understand why this test is so important:

This test helps businesses to know what customers like and don’t like in a product

This testing process improves customer and business relationship as customers feel valued and understands that their opinion matters

This test helps business to gain feedback from their customers about the product which ultimately makes the product more reliable
It helps to uncover bugs in the software which either got missed during previous test cycles or might occur after release
How to beta test your website?

Once your website is developed and ready to release, it should be tested before it goes live. It is very important to ensure that your website is fully functional and is user-friendly before it is launched.

Here are the steps that should be followed if you want to beta test your website:

Decide what type of test is to be performed: In a website, many things need to be tested before its launch. Depending on what functionality, feature you have to test, decide the type of test.

Usually, in a website, the main areas that should be tested are –

Content
SEO and analytics
Aesthetics
Functionality
Usability
Security
API layers, etc.

Depending on the area you want to test, go for usability testing, functionality testing, UI testing, API testing, etc.

Prepare a test plan: Next up, you have to write the test plan. The test framework will depend on what type of test you wish to perform. Prepare test cases with pass/fail criteria. Also, decide how you will be collect feedback from testers

Hire the beta testers: Select and invite the test participants. The test participants can either be your existing or non-existing customers, employees, etc. Do not select family and friends as testers as you want and unbiased opinions from testers. Distribute the product to testers so that they can use it for some time before framing an opinion

Work on the feedback received from end-users and fix the bugs – Now that your testers have provided valuable feedback and suggestion, start working on them on a priority basis and improve your website to make it more user-friendly for end-users

Retest to ensure completeness: Retest your website to ensure that test is completed and recent fixed does not break anything. Once you are sure that everything is tested and working as expected, you can release the website after gaining written approval from the client.

Conclusion: The website deals with dynamic content and has various touchpoints that need to be tested properly before its release. Though testers put in all their best efforts to test the website properly before making it live, getting the test done by end-users helps in gaining real-time insights about the product performance, usability, security, etc. Leverage beta testing from a next-gen QA and software testing services provider to achieve a high-quality website.

About the author: I am a technical content writer and I write articles on various IT-related topics. In this article, I have tried to share my views on how to beta test the website.

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