DEV Community

Cover image for What is Latest SEO Strategy for 2020
WNA Infotech LLC
WNA Infotech LLC

Posted on • Originally published at

What is Latest SEO Strategy for 2020

What is SEO and why does it play such an important role ?

The terms SEO stand for SEARCH ENGIENE OPTIMIZATION. It is themethodology of strategies, techniques and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

As businesses are going online, they need a platform to present their services/products. Google, bing and many trending search engines are best for promotion. How does SEO help? Well, you need professional who use keywords and phrases for your particular website to make it easier for users to find you. Example: when you search Face on google, you will get various results but Facebook stand first. This is because of SEO and number of users ranking up their website.

-> Google’s snippet

Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data displayed. This extra data is usually pulled from Structured Data found in a page's HTML. Common Rich Snippet types include reviews, recipes and events.

-> SEO + Influencers

As we all know influencers are more known for suggesting best product, service and more. Just like you need SEO for your website, help from influencers will boost up your insights and gain more audience.

-> HTTPs

Giving various features and sharing content from the internet is all a website need? No, in today’s world security is playing a major role everywhere. Secured links, wallets and more can gain trust and make a good bond between you and your users.

-> Voice integration

Voice search, also called voice-enabled, allows the user to use a voice command to search the Internet, a website, or an app. In a broader definition, voice search includes open-domain keyword query on any information on the Internet.

For example in Google Voice Search, Cortana, Siri and Amazon Echo.

-> User friendly Mobile UX design

Mobile user experience (UX) design refers to the design of positive experiences during the use of mobile devices and wearables, and applications or services running on such devices. The mobile market, like the contexts in which mobiles are used, places unique requirements on the design of the user experience. Mobile UX design focuses strongly on efficiency and discoverability. Mobile users engage with their devices at crucial moments and only for short periods. Their experiences need to be personalized, efficient and enjoyable in order to keep them engaged and ensure their continued use of such items.

-> Multiple search engine

Besides, there are many search engines other than Google that have so much to offer; not just in terms of privacy but useful features too. There are some points when a particular web might not work so alternatives are must.

• Bing
• DuckDuckGo
• Yahoo!
• Qwant
• Swisscows
• Search Encrypt
• StartPage
• SearX
• Yandex
• Gibiru
• Disconnect
• Ask

-> Dominating Content

A marketing person should know about all they key words, what his/her client is offering, which audience to target and more. There are people who use powerful words to strengthen their text and as we all know showing quality to people is just like attracting a metal with a magnet.

-> Video Marketing

Providing a vSEO?
Video SEO (vSEO) is the process of improving the ranking or visibility of a video in video search engines or search engines in general, allowing it to show up, preferably, on the first page of results. The presence of video itself affects the most important SEO ranking factor: content…It is expected that search engines will continue to increase the ranking factor of including video as consumers demand video in search results. So having video on your site will boost page rank.

-> AI ( Artificial intelligence )

These disruptive technologies are enabling SEO experts to improve the effectiveness of their campaigns. AI and SEO are a gainful combination for search marketers, allowing them to keep up with Google and other search engines that continuously incorporate machine learning into their products and services.
Its algorithms, as well as speed, help businesses expedite the process and enhance the accuracy of keyword research, competitor analysis, search intent research, and more

-> Dwell time & CTR

Dwell time is the length of time a person spends looking at a webpage after they’ve clicked a link on a SERP page, but before clicking back to the SERP results.

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

About : WNA Infotech comes from a rich Web background where they have worked on the design, development, and Digital marketing of hundreds of Web sites. we are focused on kind of businesses in development their online strategy, marketing efforts for maximum impact.

Discussion (1)