Business these days have at last one website that is functional and appealing at the same time. But, when it comes to applications, they all have their own setback. According to the research and studies, it has been proven that over 60% of users prefer using mobile apps over mobile-sites to purchase their stuff online. If you're into a business that deals with selling products, then having an application is far more beneficial then a responsive website.
Mobile applications, also known as mobile apps are software programs developed for mobile devices like smartphones and tablets. Mobile devices are turned into a miniature powerhouse of functions and fun. There are other such devices that come preloaded with some mobile apps courtesy of their manufacturers or mobile service providers with which they are associated.
Mobile App Development Company, these days have been working their way in providing and maintaining their apps with the help of the needed services and solutions.
Functions and basics of a Mobile App
From utility, productivity and navigation to entertainment, sports, fitness and just about other imaginable, the purpose of these mobile apps run the gamut. Social media, on the other hand, is one of the most popular fields of mobile app development and adoption. According to researchers, Facebook was the most widely used app in 2017 across all platforms. There are various online entities that have both a mobile website and mobile apps.
The difference between the same lies in the purpose. An app is usually smaller in scope than that of a mobile website. It offers more interactivity and presents more specific information in a format that is easy and intuitive to use on a mobile device.
Before all of the widespread and adoption of mobile devices started, there was software developed that ran on desktops and laptops, with a mobile version coming later. The use of tablet and smartphone usage has been outstripping than desktop computers and laptops.
To speak with stats, there were 258.2 billion apps that were forecast to be downloaded in 2022. To which, there were many developers that turned to a mobile-first approach, mirroring a similar trend in web design. For these mobile apps, the versions used were the default, with the desktop versions being adapted for their large screens and more expansive specifications.
Types and categories of Mobile Apps
There are specifically three types of apps, namely
- Native apps
- iOS on object -C or swift
- Android on Java
- Windows phone on Net
These types of apps are developed for a single mobile operating system exclusively, hence they are "Native" for a particular platform or a device. An app built for systems like iOS, Android, Windows phone, Symbian, Blackberry cannot be used on other platforms other than their own. In simpler words, they won't be able to use Android on iPhone.
One of the main advantages of native apps is high performance and ensuring good user experience as developers use native device User Interface. Native applications are distinctly accessible from app stores of their kind and have a much clear tendency to reach their target customers.
- Hybrid apps for all platforms
- React Native
- Mobile sencha touch etc.
- Web apps
- Responsive versions of a website
Web applications require a minimum of device memory, as part of the rule. All personal databases are saved on a server, users can get access from any device whenever there is an internet connection. Hence, the use of web apps with a poor connection would further result in bad user experience.
The different categories of apps are
- Gaming apps
- Business apps
- Educational apps
- Lifestyle apps
- Entertainment apps
- Utility apps
- Travel apps
Advantages of using these apps
Mobi-sites are not enough to power user engagement or to optimize your productivity, businesses will soon have the need and an understanding of considering to use mobile apps to stay ahead of their competition.
But, the question still remains the same. Why should a business build an app? what are the key benefits of using mobile applications over mobile websites? Few of those advantages have been pondered over and presented to you
- They are faster
- They possess personalized content
- Instant online and offline access
- Use of device features
- Push notifications and instant updates
- Productivity improvement
- Cost reduction
- Branding and designing
- Interactive engagement
- An increased amount of SEO potential for your website.
Why do mobile apps fail?
There has to be an enormous amount of time, effort and money that needs to be invested in the process while getting a mobile app for your business. With the help of the right software development service, you can for sure create an outstanding app but until a few of the consideration is not been done, it can take a lot of failures as well.
The best way to develop a mobile app is to take all those factors into consideration and work on it for your own success. These factors can be anything, from bad practices to weak development processes to negative user perspective, avoid the following factors that hinder the path to prosperity.
- Business Issues
- A poorly developed mobile app strategy
- Blowing away the budget
Incompatible with existing business strategy
Poor quality assurance
Bad user experience
Weak or no marketing at all
Poor audience and market research
Neglecting your competition
Ignoring customer engagement and feedback.
Steps to create a successful mobile application
Let us now get into the right and final touch of the blog.
How can you build a successful mobile app?
- A great amount of lead leads to a great app
- Designing your app
- The right approach to develop the app (Native, Web or Hybrid)
- Develop a prototype
- Integration with the right analytic tool
- Identify beta-testers
- Deploy the app
- Capture the metrics
- Upgrade your app with improvements and new features
- Market your app thoroughly and rightly
Businesses these days are taking full advantage of new and existing technologies and models that originate and develop in consumer space, rather than the enterprise IT sector. They're all leveraging mobile apps to reach out to their potential customers and engage with them. When it comes to converting an app idea into reality, it is very important to choose a reliable and experienced mobile app development company.
One of which is Website Developers India helps in ideating your ideas, assimilating your requirements, designing a roadmap for development and converting it into a functional solution, providing with the best of their services, for an exceptional and clean looking mobile app. Visit their website and know all about their works and testimonies, to have a clear picture of what exactly needs to be done.