Like my original article covers to some extent, I had launched basic marketing under one name only to find out later that it was trademarked in Germany. At that stage though, my product wasn't (and still isn't) launched.
As far as I understand from a trademark perspective, it doesn't matter launching before or after. That said, if you launch first then find out later you can't have the name, you may need to walk any branding etc back.
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Like my original article covers to some extent, I had launched basic marketing under one name only to find out later that it was trademarked in Germany. At that stage though, my product wasn't (and still isn't) launched.
As far as I understand from a trademark perspective, it doesn't matter launching before or after. That said, if you launch first then find out later you can't have the name, you may need to walk any branding etc back.