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Discussion on: Brave - The Browser that pays Crypto

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topjer profile image
topjer

I disagree with both of your statements.

First of all, there is a lot of content out there that would not be possible without sponsoring and thus without an ad in it. So saying everything with an ad in it becomes a worse experience is a false generalization.

I also disagree with the statement that an easy to ignore ad is worthless. I would even tend towards the opposite.
Personally, I hate those forced pre-roll ads in youtube, I never pay attention to those. Back in the days when I was watching TV I never watched commercials, instead I would change the channel.

But let's talk about posters. Sure I have walked past thousands of those without even recognizing their existence. But once in a while one of those will peak my interest. Will make me stand still for a moment to have a closer look.
This is exactly what is happening with the ads in Brave. I open a new tab and am greeted with an image that captures my attention. So I take a closer look and see it is an ad.

I think it works because it the ads can come in moments when I would not mind a distraction.
So in my personal opinion, these not forced ads are much more effective.