The problem is that Apple sets up rules that are applied differently from case to case, and no one knows why (well spoiler: it probably has to do with executives rubbing shoulders and coming up with a deal). Above link lists several examples of paywalled / digital subscription based iOS apps that manage to bypass Apple's hefty 30% fee. Why should Hey be treated any different, especially since they:
Do not use IAP payment processing provided by Apple
Do not use account management or DRM provided by Apple
Set up and run their entire email infrastructure that does not need a single Apple service (except for App Store presence)
I would have no problem with Apple doing that to Hey, if they'd also force Netflix, GitHub, Google, DropBox etc. to pay their "fair share of 30%" or be banned from the App Store.
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I think the main problem with this situation is beautifully illustrated here: youdownloadtheappanditdoesntwork.com
The problem is that Apple sets up rules that are applied differently from case to case, and no one knows why (well spoiler: it probably has to do with executives rubbing shoulders and coming up with a deal). Above link lists several examples of paywalled / digital subscription based iOS apps that manage to bypass Apple's hefty 30% fee. Why should Hey be treated any different, especially since they:
I would have no problem with Apple doing that to Hey, if they'd also force Netflix, GitHub, Google, DropBox etc. to pay their "fair share of 30%" or be banned from the App Store.