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Discussion on: Assess Your Website Performance in under Ten Minutes

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Thomas P. Fuller Author

I agree with your position. It's not easy and is often not considered until there's a problem, then it usually becomes clear that it's not necessarily going to be quickly addressed. Engineers might try a band aid solution which may last for a bit but eventually the problem will likely require a non-trivial effort to properly remedy.

BTW Re:

and increase rankings

-- it is my understanding that this applies to Google but not to Bing. Apparently Bing doesn't care if a site loads slowly.