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BigCommerce Review: 8 Awesome Features, Benefits & Drawbacks

With the advancement of the internet, shopping for favorite products has become unimaginably convenient for the masses. Online e-commerce platforms have made it possible for us to shop at any time, no matter where we are. The traditional business paradigm has been disrupted by e-commerce(in a good way), which has changed the way we get what we need.

Hence, selecting an eCommerce software platform that complements the business needs is essential. It’s vital to find the proper fit for your short- and long-term business objectives, and it’s not something you should rush into.

The operation of an online store gets increasingly challenging for firms and entrepreneurs as the amount of online transactions develops. While setting up an e-store may not be difficult, surviving competition and drawing decent conversions through your eStore can be quite confusing. This is where Shopping automation comes to our rescue.

For this, there are a variety of e-Commerce software solutions available today. Amongst these, platforms such as BigCommerce have shown significant potency for catering to the needs of expanding businesses. Here’s our BigCommerce review to help you get an in-depth insight.

BigCommerce Enterprise is currently one of the most popular e-commerce software platforms. It not only allows online merchants to advertise their items and communicates with customers, but it also allows major corporations to extend their operations.

We’ll walk you through the essential BigCommerce features. You’ll learn about all of BigCommerce’s benefits and drawbacks. By the conclusion of the article, you’ll have a much better understanding of whether this e-commerce solution is perfect for you — or if you’d be better off with something else.

What is BigCommerce?

BigCommerce is a for-profit, ‘hosted’ e-commerce platform that enables business owners to create an online store and sell their wares online. BigCommerce is ‘hosted,’ which means it runs on its servers and does not require you to purchase web hosting or install anything on your computer to use it. You can design and maintain your store from anywhere as long as you have access to a web browser and the internet.

Further, BigCommerce has also launched a new version called BigCommerce Enterprise, which is tailored to large corporations and provides additional capabilities and features. Although it has a different name, BigCommerce Enterprise has a comparable interface and feature set to the original edition.

BigCommerce Enterprise is a software as a service (SaaS) solution, meaning you don’t own it and instead pay a monthly subscription to use it. However, BigCommerce Enterprise Pricing will change slightly; instead of being fixed-price, it will be based on the number of orders.

The e-commerce software includes a variety of customizable templates to assist you in designing your online store. It can be used to sell both physical and digital goods. It also includes marketing tools to assist you in marketing your site. The platform is primarily geared for people with little to no web design experience, but it also allows more tech-savvy customers and developers to customize BigCommerce stores’ HTML and CSS.

BigCommerce’s benefits and diversity of features make it more than just a website builder.

BigCommerce Features

BigCommerce Enterprise provides you with the multiple features you need to expand and run your online business smoothly, from general functionality to scalability, security, and more.

1. Customization and Functionality:

These are two of the most important aspects of a website.

The software from BigCommerce is designed to help you improve every area of your online store. The platform allows you to personalize your website according to your preferences and brand.

Built-in features increase traffic and income, propelling both B2B and B2C enterprises forward.

Its variety of layouts and configurable features ensure that you and your clients have a smooth shopping experience. Its themes convert well and are automatically suited for a variety of devices.

Their full-featured content management system was created with ease of use in mind.

Working with a Bigcommerce design and solution development company may assist you in creating a unique online shop by incorporating design templates that are tailored to your specific business demands.

2. Products, file storage, and bandwidth are all unlimited:

BigCommerce Enterprise has no restrictions on catalog size, storage capacity, or the number of monthly requests your website can receive.

This is true even at the “Standard” tier, so you don’t need to upgrade to a higher plan to add more products or improve loading times.

3. Less downtime

BigCommerce, like most cloud-based platforms, touts a 99 percent uptime rate. This is a crucial aspect for sales and customer trust — shoppers can count on stores staying open even during a holiday rush or flash sale.

It is due to BigCommerce’s use of an off-site hosting provider such as Amazon Web Services (AWS). Another advantage of cloud hosting is that you will not have to budget for maintenance and updates.

4. Omni-Channel

Omni-Channel Selling is a term that refers to selling over multiple channels. By interacting with the modern buyer, BigCommerce’s omnichannel eCommerce software technology enhances your business. This software integration delivers a multi-channel experience for customers, allowing them to shop wherever they want.

Because of its seamless approach, you may expand to numerous platforms while still controlling everything from a single, easy-to-access location.

This function establishes a link between online markets, physical retail, social media, and online advertising. Omni-selling allows you to contact customers right when they start their search by listing your products on sites like Amazon and eBay.

5. Secure eCommerce Software Platform

When it comes to growing your brand online, security is a big factor and a requirement. Unlimited bandwidth, quick content delivery, multiple domain names, and a shared SSL certificate are among BigCommerce’s hosting and security capabilities.

These solutions, as well as others, handle your e-Commerce hosting and security so you don’t have to waste time and money operating several servers. Your store is safe thanks to multi-layered security.

To prevent unauthorized access and potential threats, there are:

  • Level 1 PCI Compliance Perimeter,
  • Server-specific firewalls,
  • File integrity scanners,
  • Intrusion detection software, and
  • 24/7 human monitoring work together.

When all of these elements are together, you can concentrate on selling rather than worrying about security and shopper safety.

6. SEO Benefits

In terms of driving traffic and attracting visits, Search Engine Optimization (SEO) is an important part of promoting your organization. The optimization of your website has an impact on where you rank in search results and, as a result, how many people will find your products.

The SEO capabilities in BigCommerce Enterprise make the process of constant optimization much easier. Each page of a customized website created with BigCommerce is designed with HTML elements and hierarchy.

The Content Delivery Network (CDN) of BigCommerce focuses on your website’s speed and tries to reduce loading time, resulting in happier site visitors and a higher search engine rating.

7. Swatches of Products

Multiple versions for choices like size, color, and pattern are supported in all BigCommerce plans.

Dropdowns, checkboxes, and size pickers are just a few of the formatting options available in BigCommerce. Sellers can use color or picture samples to provide clients with a brief preview of each variety of products with visual variants.

8. Customer Segmentation & Groups

BigCommerce allows sellers on the “Plus” plan and higher to categorize customers by group, often known as segmentation. This functionality is useful for all types of stores, but it is especially crucial for B2B sites.

You can enroll segmented clients in a loyalty program to receive special offers, a membership group to obtain discounts, a wholesale group to receive lower pricing, or a tax-exempt group to receive the tax exemption. Merchants can also limit specific products and categories to specific demographics.

Benefits Of BigCommerce e-Commerce Software

BigCommerce Next (BCN):

It is a new version of BigCommerce’s original shopping feature. BCN is what distinguishes BigCommerce from its competitors, Shopify and Volusion. Integration with Google Trusted Stores, a blogging framework, responsive themes that operate across devices, an upgraded BigCommerce App store, and a Traffic Engine tool that aids in the execution of various marketing chores are just a few of the key improvements launched with BCN.

Ease of Use and Integration:

It is a really simple platform to use. It includes an easy-to-use interface that makes setting up a store a breeze. Automated returns, the option to examine complete inventory, payment gateway connection, studying bestsellers, and store data are just a few of the user-friendly features available.

BigCommerce has a vast app store with a lot of features that are already included in the shopping cart. Third-party apps can be used to expand the functionality of your online business. As a store owner, you may use these applications to expand your marketing activity, track advertising, and improve customer service.

Excellent Assistance and Support:

When it comes to eCommerce software platforms, you want something that will assist you when you need it. That’s exactly what you’ll get with BigCommerce. BigCommerce provides 24/7 assistance, so you can rest assured that you will be taken care of in the event of an issue. This will give you more peace of mind while you try to operate your firm more efficiently.

Adaptable to mobile devices:

BigCommerce also works well on mobile devices, which is a huge plus. You’ll be able to effortlessly optimize your shopping cart for mobile devices with choices like mobile themes. That is a benefit you cannot live without in today’s world.

Payment Gateways:

BigCommerce also supports all major payment gateways, which is a vital feature. This shopping cart software allows you to easily integrate payment methods like PayPal and Google Checkout.

In conclusion, BigCommerce’s benefits over the competition in the e-Commerce shopping cart platform market make it a winner. It’s versatile, expandable, easy to use, and comes with a slew of ‘out of the box’ features, making it a popular choice for businesses wishing to launch an online store.

Drawbacks of BigCommerce Platform

Everything that has pros also has cons.

  • If you want abandoned cart functionality, you’ll have to pay a lot of money.
  • The amount of money you can make on the internet in a year is limited. If you go above those limits, you’ll have to subscribe to a more expensive monthly plan.
  • Many of the free themes aren’t particularly unique. Some of them have an uncanny resemblance to one another.
  • There is potential for improvement in the page builder features (recently they have made updates that make things much easier).
  • You must manually deal with VAT MOSS rates.

BigCommerce Review: Conclusion

After reading our BigCommerce review, we hope you have a better knowledge of the company.

Overall, BigCommerce Enterprise is a SaaS eCommerce platform that makes it simple to set up and manage your online store. It is well-known for being the ideal match for medium and large-scale organizations. Contact us and our skilled development team can assist you in setting up the ideal e-Commerce solution for your business as a BigCommerce Design & Solution partner.

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