Dreaming how a restaurant will appear after COVID-19?
With over 50% of respondents during a recent Data essential survey revealing that they might not be comfortable with on-premise dining after the pandemic, we will expect many changes within the restaurant industry.
Well, it's not all bad news on the horizon.
On a positive note, implementing the proper technologies can help dining establishments provide a secure and hygienic environment for his or her loyal patrons. So, let’s dive deeper and understand how restaurant technology will play an important role in delivering an honest dining experience.
Restaurant Tech – The New Post-COVID Reality
The pandemic has rocked the worldwide restaurant industry in a big way. Did you recognize that within us alone, quite 70,000 restaurants have closed operations thanks to COVID-19?
Social distancing, masks-on policies, and extended lockdowns have had a severe economic and sociological impact on the restaurant sector. Staff layoffs, financial losses, and permanent closure of restaurants weren't uncommon.
The big question is which will the restaurant industry take up the challenge and evolve to the new normal?
Innovation is that the key to adapting to the changed post-pandemic era. Restaurants need to implement strict cleanliness audits, infrastructure sanitization, and private staff hygiene to deliver a secure customer experience.
Technology has proven to be a critical business asset within the last year. From advanced QR code-based menu cards to self-order kiosks, technological advancements and virtual gift cards, have helped restaurants come back to normalcy and increase revenues. Here are some long-term changes that are here to remain for the foreseeable future for the international food and beverage industry:
1. Digital Menu Cards:
Paper and plastic menu cards are now a thing of the past. Restaurants, coffee shops, and bars will get to provide touchless virtual menus to scale back the danger of exposure to germs amongst customers support. Many restaurants have moved towards electronic tablets placed on a table to offer voice commands or clock in their order. This tabletop device is sanitized between eating.
Electronic menus are a secure option and eliminate the necessity for patrons to flick through paper menus with an increased risk of exposure. Alternatively, many restaurants also provide real-time menus on mobile devices which will be accessed through a fast scan. this provides customers a contactless and convenient thanks to choosing a dish of their choice and luxuriate in their time out!
2. Wireless POS:
The Zagat way forward for Dining Study has revealed that 3 out of 4 diners cite health and safety concerns as deterring factors for dining calls in the present scenario. this is often the prime reason wireless POS systems are the simplest thanks to taking guest orders within the post-pandemic era. Not only do they eliminate the necessity to write down down orders on a bit of paper and send it to the restaurant kitchen, but POS systems also increase the speed of service and accuracy.
Real-time order directives to the restaurant kitchen electronically are a superb way for dining establishments to spice up operational efficiency. It enables restaurants to handle a better volume of orders simultaneously and ultimately increases revenue.
3. Contactless Payment Portals:
A digital payments poll by MasterCard India has revealed that 74% of users will continue making contactless payments for purchases within the post-pandemic era. Restaurants will get to move with the trend and adopt contactless payment portals for the security and well-being of their customers.
4. Online Customer Loyalty Apps:
If there’s a gamechanger within the restaurant business, it's undoubtedly guest loyalty applications! instead of passing physical paper or plastic cards, restaurants got to develop innovative virtual loyalty applications to interact with customers and keep them returning.
5. Seamless Takeaway and Delivery Options:
Amid the pandemic, people primarily relied on delivery and takeaway services to enjoy gourmet dining experiences within the comfort of their homes. we will expect this trend to continue within the post-COVID era, too; hence restaurants got to work on pickup and delivery cycles.
6. Electronic Customer Communication:
Digital acceleration is that the way ahead for the post-pandemic restaurant industry. Restaurants must adopt technological innovations to make a robust digital presence and have interaction with their customers through multiple channels. Investing in restaurant software can help dining establishments automate routine tasks and manage customer retention through a unified repository.
Mobile e-wallets and tap-to-pay cards will not reduce the spread of the virus by exchanging cash notes or plastic credit cards. A contactless payment transaction hardly consumes 15 seconds on average, making it a speedier and more convenient mode than traditional payment methods. So, if you own a restaurant, confirm to adopt contactless payment functionality to form your customers feel valued and safe.
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