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Discussion on: How do you sell your SaaS company?

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Tom Wright

From what I understand, whilst you'll want to have good numbers for the obvious metrics (revenue, users, etc...), potential buyers will also care about:

  • Time taken for a subscription to cover the cost of acquiring the user
  • Proportion of users whose subscriptions are renewed into a second period

These two are considered to be fundamental indicators of SaaS business health.