Very well put and a good read. One small question: in stating
"There is also a misconception that in order to build a sustainable business, you need to spend an extortionate amount of time to get there.", did you mean to say "extraordinary"?
Thank you! Ha, I've actually heard this from one other person. I intended to use extortionate in the sense that it has a cost and it's too high. But since you're the second person to be put off by that usage, I'll switch it. 😊
Not really put off per se, but the proofreader gene in me kicked in :)
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