DEV Community

Sara Suarez
Sara Suarez

Posted on

Use These Latest Development Trends to Set Your eCommerce App Apart

A year ago, the global retail e-commerce sales reached a whopping US $4.28 trillion and this number is expected to reach US $5.4 trillion by 2022. As lockdowns became the new normal and customers became increasingly tech-savvy, there has been a massive shift in demand from brick and mortar retail to eCommerce. Businesses across the globe are looking to tap into the profitable market by launching eCommerce stores for serving digital consumers.

With the rapid proliferation of eCommerce businesses, the need for eCommerce mobile app development services is also growing. Nowadays, there are a number of agencies that offer eCommerce web application development services for different industries. Let’s explore the latest eCommerce mobile app development trends that are transforming the sector.

Design for Mobile Responsiveness

Nowadays, approximately 79 percent of eCommerce purchases originate from mobile devices. As such, it is only intuitive to make your eCommerce platform mobile-responsive. Speaking of which, mobile responsiveness covers a varied set of features ranging from load speeds to dynamic display adaptability according to display sizes. Given this trend, the eCommerce mobile app development service provider must design the application with a mobile-first approach. Apps natively designed for mobiles will be far more user-friendly than those optimized for mobiles in retrospect. In this respect, ensure that the eCommerce web application development partner tests the display and functionality of the eCommerce store across multiple devices and operating systems to ensure that there is no compromise on the quality.

Omnichannel Marketing for Personalization

Presently, omnichannel and multichannel marketing are two of the most popular eCommerce mobile app development trends. Businesses of today have to remain omnipresent. Omnichannel marketing ensures that consumers can enjoy a consistent experience while moving between different channels.

Personalization is more than just sending a “Hello, (name)!” to any consumer who accesses the eCommerce platforms. Customers of today look for seamless omnichannel experiences. And for this, personalization is necessary. By leveraging artificial intelligence, smart web features, and online tracking tools, businesses can offer customers personalized and consistent experiences. They can also personalize their offerings at a huge scale for further boosting sales opportunities. During the eCommerce mobile app development process, ensure seamless omnichannel retailing.

Voice Commerce

Nowadays, virtual assistants such as Amazon’s Alexa and Microsoft’s Cortana have become extremely popular. Moreover, there has been a shift in how voice search is used as well. Earlier, voice search was used for checking weather, playing music, or controlling lights. However, voice search has penetrated eCommerce as well. When businesses embark on their journey of eCommerce web application development, they must consider including voice commerce in their strategy to ensure better ROI.

Here are a few pointers how businesses can prepare their eCommerce platform for voice commerce:

  • Optimizing and enriching content to get listed in Google snippets
  • Making the product conduct more conversational
  • Adding new skills to Google Assistant and Amazon Alexa
  • Answering questions and queries about the product
  • Offering convenient purchase and checkout process
  • Providing voice-based navigation on the eCommerce application and site

Interactive Media

Gone are the days when eCommerce platforms relied on product descriptions to paint a picture of what they have to offer. Modern-day eCommerce platforms have to illustrate their claims through varied visual media. This trend stands true especially in the case of tangible products where users wish to scrutinize it either through scrollable 360-degree images, or videos, and even product demonstrations.

Certain customer demands with respect to media are industry-specific. Businesses can utilize advanced technologies such as AR and VR to allow consumers to envision the product in its natural or intended settings. In this case, apps like Ikea have done full justice by augmenting the capabilities of their app to offer greater convenience to their customers and simplify purchase decisions. As a result, eCommerce platforms should be capable of hosting a rich variety of media content that can breathe a new life into the offerings.

Wrapping it up

The eCommerce mobile app development trends mentioned above can transform your business. Future-proof eCommerce apps allow businesses to grow sales and attract new customers. In 2022 and beyond, these trends will help you take your eCommerce platform to a new level. Get in touch with a reliable eCommerce web application development partner to harness the power of these trends.

Discussion (1)

marcellahaller profile image

Great post, also pay attention to the upward trend in the role of social media as a sales channel. The post when talking about social media means the following: Using social media will allow you to sell products and services and promote your brand identity using the various tools available (videos, text messages, photo posts, ads, collaborations with famous bloggers, etc.)