With free of charge saas like google analytics, it has to be worth it for the provider so you or your visitors are the product.
Yes I know. I wonder if strict privacy settings in GA would help to make it tolerable. It doesn't send cookies (so they don't know which user is that even if I logged into Gmail). I store (with permission) unique identifier in local storage (not in cookies). You can't really identify user outside of the website and no private information is stored. And you can erase it at any point. I can send anonymous IP flag.
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Yes I know. I wonder if strict privacy settings in GA would help to make it tolerable. It doesn't send cookies (so they don't know which user is that even if I logged into Gmail). I store (with permission) unique identifier in local storage (not in cookies). You can't really identify user outside of the website and no private information is stored. And you can erase it at any point. I can send anonymous IP flag.