I've been working in the technical SEO industry for a year and a half now, and when it comes to A/B testing, we at KickAssGrowth work together with the client's development team to communicate all changes in our planned A/B tests.
We used to use VWO for setting up A/B tests we knew we could implement ourselves when it was all about readjusting the layout, but when we needed to add a CTA or a popup to a page, we told the developers to set everything up.
There was an issue where I broke the login & register functionalities by editing the navbar's HTML tag inside of VWO, which resulted in the server side not being able to verify anyone (some checksums were always mismatching because the website always had the same value attached to the buttons; I kinda forgot what it really was), and after a day, I deleted the entire A/B test and had to start over, ditching the entire navbar change...
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I've been working in the technical SEO industry for a year and a half now, and when it comes to A/B testing, we at KickAssGrowth work together with the client's development team to communicate all changes in our planned A/B tests.
We used to use VWO for setting up A/B tests we knew we could implement ourselves when it was all about readjusting the layout, but when we needed to add a CTA or a popup to a page, we told the developers to set everything up.
There was an issue where I broke the login & register functionalities by editing the navbar's HTML tag inside of VWO, which resulted in the server side not being able to verify anyone (some checksums were always mismatching because the website always had the same value attached to the buttons; I kinda forgot what it really was), and after a day, I deleted the entire A/B test and had to start over, ditching the entire navbar change...