Versatile software engineer with a background in .NET consulting and CMS development. Working on regaining my embedded development skills to get more involved with IoT opportunities.
I have found that with B2C websites, usability is far less of a concern. Our customers know our products and all their configuration options better than we developers do and at this point, if things were to change majorly, they would flip out over how confusing the "different UI" was because they've been used to things behaving that way for ten years.
I'm also in a very niche industry so everything I'm saying might be full of shit 🙃 I'm trying to get more of a focus on analytics and data-driven decisions, but that is going to be a long battle.
If that's the case, I would definitely agree, Don't Make Me Think is more targeted at devs and designers building sites primarily for the average web user, rather than B2B sites. The book is more about design patterns that increase user experience and engagement, which isn't as relevant in B2B sites as you rightfully pointed out, but very relevant in sites targeted at average web users again.
Ah, makes sense! I had this view as well until very recently.
I worked on a B2B application for ~2 years. Users have a technical and analytical job. But yet I've seen the same patterns of B2C ("don't make me think").
UX is equally important to B2B and B2C users, I consider now.
May sound obvious, but all users are people, regardless of acting on their own or on behalf of a corporation.
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I have found that with B2C websites, usability is far less of a concern. Our customers know our products and all their configuration options better than we developers do and at this point, if things were to change majorly, they would flip out over how confusing the "different UI" was because they've been used to things behaving that way for ten years.
I'm also in a very niche industry so everything I'm saying might be full of shit 🙃 I'm trying to get more of a focus on analytics and data-driven decisions, but that is going to be a long battle.
Hi, in comparison to what do you think usability is less important for B2C?
I assume you meant B2B instead of B2C?
If that's the case, I would definitely agree, Don't Make Me Think is more targeted at devs and designers building sites primarily for the average web user, rather than B2B sites. The book is more about design patterns that increase user experience and engagement, which isn't as relevant in B2B sites as you rightfully pointed out, but very relevant in sites targeted at average web users again.
Thanks for reading.
— Gabriel
Hi! Very good article!
I would think a site targeting the average web user is a B2C site... I'm curious what is the concept of a B2C site to you?
Clumsy mistake, sorry. I mistook B2C for B2B. Will edit the comment now.
— Gabriel
Ah, makes sense! I had this view as well until very recently.
I worked on a B2B application for ~2 years. Users have a technical and analytical job. But yet I've seen the same patterns of B2C ("don't make me think").
UX is equally important to B2B and B2C users, I consider now.
May sound obvious, but all users are people, regardless of acting on their own or on behalf of a corporation.