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Smith Johnes
Smith Johnes

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Impact of Artificial Intelligence in Retail

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AI in retail involves the use of automation, data, and technologies such as machine learning (ML) algorithms to deliver highly personalized shopping experiences to consumers. AI can be applied to consumer experiences in both physical and digital stores. Stores are also using AI and advanced algorithms to understand what a customer might be interested in based on things like demographic data, social media behavior, and purchase patterns. Using this data, they can further improve the shopping experience and personalized service, both online and in stores. AI in retail improve demand forecasting, make pricing decisions, and optimize product placement. As a result, customers connect with the right products, in the right place, at the right time. Predictive analytics can help you order the right amount of stock so that stores won't end up with too much or too little.
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