Hi @tcolligan-ap! Thanks for the comment.
Sorry I was a bit vague there, I was referencing deontological ethics, i.e. the way an action's morality can be judged based on rules or metrics. I hope that is clearer now!
I completely agree that Virtue Ethics is also an interesting way to look at some of these questions (though obviously far more personal).
You have a very good point that questions around ethics seem to only be asked after an incident. I hope that one day soon we will have mitigated the risk of this happening again (and repeatedly) by being more mindful about ethics and relentlessly asking ourselves questions!
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