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Top Things to Consider While Selecting Website Theme

sharmadaksh0010 profile image Daksh Sharma ・4 min read

Let’s say you run a small business, which has just entered the market. The very first thing you will need as a business is a good website that has an attractive theme and is appealing to users. The question then is: Which website theme should you select and how can you go about it? A simple answer is to hire a web design company, which can do the job effortlessly. Today, time is money and if you wish to have a website theme selection and design done in little time, a website designing company can be your best resort.

There are multiple factors to be considered while selecting a website theme. It can be a bit overwhelming to go about this process, especially if you are new to it. However, the end result could be highly satisfactory, especially when you see a good amount of traffic flowing into your website. This traffic can then be converted into customers and you can see a significant rise in your sales.

If you are looking to reach new heights as far as business sales are concerned, here are some of the top things to keep in mind while selecting a good website theme.

Simplicity Is Key

Most businesses end up struggling with complex website themes that are suggested by their SEO partners or their own team. This could cause a lot of trouble as far as maintenance and user attraction is concerned. In today’s millennial age, the best option to stand out from the crowd is to aim for simplicity. You should opt for a simple website theme that is clean and still appealing to the audience. Avoid using too many colours, complicated layouts, unnecessary animation etc. You might need these in some places on your website, but not initially and definitely not in the front. The theme should be based on your business’ goals and should be able to reflect what your business stands for.

Responsiveness of Themes

Themes, which are responsive, are able to adjust to any kind of screen size and also various devices. This is no longer an option but a strict requirement for all website themes. If your business wants to be out there and also be popular, the best you can do is to opt for a responsive theme.

Most web traffic these days is generated from smartphone and other handy devices. To tap on to this traffic, you need to choose a theme that accommodates the requirements of all kinds of devices. Also, most search engines tend to rank responsive websites much higher as compared to those that do not have a mobile-friendly version. If you hire a website design company in Delhi, you will be able to have a website design that is smartphone-friendly and also preferred by most users.

Multilingual Capability

If you have a business set-up in India, you definitely need to have a multilingual website theme that can expand the target base to multiple cities. Most website themes come in the English language. While these can be considered good, it is important to tap on to a larger customer base, which prefer local languages over English. If you want to opt for an English-only theme, you can do so initially, but ensure that it can be converted to multiple languages in the future. This can significantly help when you are looking for expansion.

Page Builders

While choosing a website theme, opt for one that has a pre-installed page builder. This way, you can have a simple user interface, which allows for modifications using ‘drag and drop’ option. You can seek assistance from your web designing company for such modifications, but page builders still allow you the option to do the modifications yourself. Remember to clean up every time that you opt for modification. Such page builders can also be separately bought in case you want to go for a simple theme.

Review and Rating

Always go for a website theme that has sufficient customer or client reviews and ratings. This way, you can be sure about the end result or outcome of a specific theme. More often, you will be able to find genuine reviews for tried and tested themes, making it easier for you to make a choice among the available options.

While ensuring that the above factors are considered before choosing a website theme, you also need to ensure that there is continued support available from the theme developers. There is always the option of relying on a web design company as far as assistance is concerned, but it makes sense to seek support from the developer to ensure thorough guidance. Always opt for themes that are compatible with all kinds of browsers. This way, you don’t have to create separate themes and designs for different browser audience.

Posted on Sep 27 '19 by:

sharmadaksh0010 profile

Daksh Sharma

@sharmadaksh0010

Daksh Sharma works as a digital marketing analyst in New Delhi.

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