Geofencing marketing enables companies to send display ads/offers and other push notifications to customer mobiles whenever they enter/exit a particular location. This is done by creating a virtual geographical boundary by using GPS (Global Positioning System) or RFID (Radio Frequency Identification).
Once the virtual boundary is set, marketers can set up triggers that send an app push notification or an SMS or an email alert whenever a mobile device is within the boundary.
Here is an example of how geofence can increase brand reputation and conversions,
Consider a consumer named Ron who visits an Apple store in his city. As he starts looking at products in the store, he receives a mobile notification.
“Dear Ron, Welcome to Apple. Now avail a flat discount of 15% on any Apple product via XYZ Bank credit card. Hurry! Limited Period Offer.”
Ron is excited to see this message and in the next few minutes, his buying intent changes from “Maybe” to “Yes”.
Ron visited the store with the intention of buying a Macbook. He, however, hadn’t decided if he would make the purchase right away. The personalized offer that he receives on his mobile comes exactly when he contemplates buying the product. He is delighted to get this message and immediately proceeds to buy the product with the bank’s credit card.
Some of the benefits of Geofencing Marketing:
- Delivers Hyper-personalization to every single user
- Increase in sales and customer engagement
- Improves customer behavioral data