Why bascamp built 100 BLN$ Software Empire by doing less ?

𝐓𝐨𝐝𝐚𝐲 𝐈'𝐦 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮 𝐇𝐨𝐰 𝐁𝐚𝐬𝐞𝐜𝐚𝐦𝐩 𝐛𝐮𝐢𝐥𝐭 𝟏𝟎𝟎 𝐛𝐢𝐥𝐥𝐢𝐨𝐧$
𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐛𝐲 𝐝𝐨𝐢𝐧𝐠 𝐥𝐞𝐬𝐬.

Read this post till end to find how Basecamp did entirely opposite of market .

𝐁𝐲 𝐮𝐧𝐝𝐞𝐫 𝐝𝐨𝐢𝐧𝐠 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 ...
Not doing more work , rather doing less, shocked ?

Major reasons lot of saas/software do not achieve product market fit.

𝐁𝐚𝐬𝐢𝐜𝐚𝐥𝐥𝐲 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭 𝐟𝐢𝐭 𝐢𝐧 𝐬𝐢𝐦𝐩𝐥𝐞𝐬𝐭 𝐭𝐞𝐫𝐦𝐬 ...

Only reason people buy your product of saas/software is to do some type of job,
if they can do it properly or quickly & get results (then you have a solution to market's problem).

𝟑 𝐂𝐨𝐦𝐦𝐨𝐧 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐌𝐨𝐬𝐭 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐃𝐨

𝐅𝐨𝐜𝐮𝐬𝐢𝐧𝐠 𝐨𝐧 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐞𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 & 𝐣𝐨𝐮𝐫𝐧𝐞𝐲𝐬
A lot of founders obsess over features ,
rather then experiences & journey's .
this leads to a clunky product that no one likes to use .

Truth is you should focus more on user journey's & how quickly they can do the job & get results.

𝐍𝐨𝐯𝐞𝐥𝐭𝐲 𝐎𝐯𝐞𝐫 𝐐𝐮𝐚𝐥𝐢𝐭𝐲
I've recently seen a trend where people are trying to integrate AR/VR ,
into some of very basic apps to make it unique or novel ,
this leads to low adoption & response from market ,

Best thing you can do is build things that are usable &
are of good quality rather then building novel products (for faster product market fit/adoption).

𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐔𝐈 𝐰𝐢𝐭𝐡 𝐥𝐨𝐭𝐬 𝐨𝐟 𝐬𝐭𝐞𝐩𝐬 (𝐭𝐚𝐤𝐢𝐧𝐠 𝐚 𝐥𝐨𝐭 𝐨𝐟 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐬𝐞𝐞 𝐫𝐞𝐬𝐮𝐥𝐭 𝐰𝐢𝐭𝐡 𝐩𝐫𝐨𝐝𝐮𝐜𝐭)

Good design is like good taste: it’s largely defined by the omission of the unnecessary.
It is very essential to add as minimum features as possible as ,
no one come to use your app but they come to get things done or
make their lives easier .

You sole focus should be making interactions short/reactive &
provide feedback to user in real time for better experience .

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐜𝐡𝐚𝐧𝐠𝐞/𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐬𝐚𝐚𝐬 𝐢𝐧𝐭𝐞𝐫𝐟𝐚𝐜𝐞 &
𝐦𝐚𝐤𝐞 𝐢𝐭 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮𝐫 𝐮𝐬𝐞𝐫𝐬 𝐥𝐨𝐯𝐞?

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