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Ruchita_Varma
Ruchita_Varma

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Popular Apps You Need to Consider for Your Business!

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The advent of apps has completely revolutionized the business space today. A well-tailored app customized to your business requirements improves accessibility, creates brand awareness, offers convenient data storage options, drives customer engagement and helps streamline business operations too.

As of the first quarter of 2019, these app users could choose to download between 2.6 million Android, and 2.2 million iOS apps. And they certainly are choosing: App Annie sets the total number of app downloads in 2018 at 194 billion; up from 178 billion in 2017.

But choosing the right app is important. Using only the right app that fits your business specific produces effective results. But before you start developing business apps for your startup, it's essential you first ask yourself- Does your business need a mobile app? If you’re not sure where to start, having a look at some of the top business apps in 2020 would surely be a good start.

Here, in this blog, I have discussed the top apps for businesses in 2020. Let’s read in detail about these popular apps you must consider for your business.

How to Build Apps for your Business?

Mobile apps have become an essential part of businesses these days. They have emerged as an important strategic tool for businesses to drive business growth. They can now be seen becoming a necessity for businesses small and large. Building an app that meets your business requirements is not an easy task.

Statistics show that 40% of users will go to the competitor after a bad mobile experience.

You need an end-to-end strategy and planned list of tasks to make sure you don’t miss out on any important stages of app development. It is always beneficial to have a checklist before building the app in order to stay organized throughout the development process – right from an app idea until you have the final product.

Without proper planning, you will end up investing more time, money, and other resources in the development of your mobile app. So, it's important to create a proper plan before you begin the development of your business app.You can hire offshore app developers from an outsourcing company. This will help you save a lot of money.

Developing a mobile app is more affordable than you can imagine. Many development companies are affordable and can develop a mobile app quickly, allowing you to launch it in the market in a minimal amount of time. This can save you money in the long run as you begin to reap the rewards of having an app as part of your business structure sooner.

There are plenty of apps available in the market now. These popular apps you must consider for your business can help building a successful app for your niche. Analyze the market well and study the features of these apps.

How Apps help Increase Business Profits- A Case Study!

Business Apps for your startup can prove to be a complete game changer. They can instantly push the top-line revenue of your business to a great extent. Let’s have a look at a case study now. ASDA,a British Supermarket Chain developed an app to make grocery shopping easier for people.

Objective
The company aimed to generate 10% of online grocery shopping transactions through this app.

Strategy-Driven Solution
Before designing the application, the company approached their existing customers and asked them for suggestions. Based on customer feedback,

1.The app design was kept simple so that it could be easily accessed by people from all walks of life.
2.The app included features like “Did you forget?” that the list of frequently purchased items. This feature helps customers in knowing about the list of forgotten items.
3.It also featured live petrol prices, which allowed customers to check the current petrol prices at their nearest ASDA petrol stations.

Results
ASDA managed to drive more than 2 million downloads for the app. The app even won the IGD Digital innovation award. Moreover, mobile shopping increased to 18% of all grocery home shopping, out of which more than 90% of the sales were contributed by this app. Moreover, it was noticed that the shopping frequency from mobiles was 1.8 times higher than desktop.

Key Takeaway
Keeping the app simple makes it convenient to be used by people of all age groups.

The Most Widely used Apps!

Tech giants Apple and Google are good at ensuring that the apps available on their platforms are of high-quality and safe. When it comes to ranking the most widely used mobile apps, Microsoft Office 365 and Salesforce secured the top two positions. Amazon Web Services and G Suite come in at the third and fourth most popular spots, respectively.

According to Okta user data, Zoom is one of the top apps for businesses in 2020 by number of customers and active unique users. Also, it continues to be one of the fastest-growing business applications. In fact, Zoom has appeared in the top-10 fastest-growing category for four straight years!

According to the 2020 Okta report, Zoom is:

1.The No. 7 most popular app by number of customers.
2.The No. 10 fastest-growing app in the workplace.
3.A top-15 app by number of monthly active unique users.

Both Slack and Zoom ranked in the top 10 for the most popular apps. Both of these collaboration apps are some of the popular apps you must consider for your business.These business apps for your startup and small businesses are transforming how businesses operate now.

These apps help to increase the productivity of remote teams and efficiency of in-house business operations especially in the current situation of pandemic when everything is going digital and remote.

[Read: Building A Mobile App For Your Business? Consider These 12 Factors First!]

Other Highly Popular and Widely-Used Apps include:

Here is a list of top apps for businesses in 2020 that can help in effective handling of your business operations especially during this time of pandemic.

Developer tools: Atlassian Product Suite, GitHub, PagerDuty
HR tools: Workday, BambooHR, UltiPro.
Video conferencing: Zoom, Cisco Webex, RingCentral.
Online learning: LinkedIn Learning, Grammarly, and Pluralsight.

Fastest-Growing Apps!

There are a number of business apps for your startup available in the market now. Some of these have become immensely popular among users. Snowflake is one of these.

Snowflake is a cloud data platform that involves features such as integrated data engineering, secure data exchange, app development and more. The app allows users to share data to collaborate across your organization. Some of its top customers include CapitalOne, Lionsgate, Overstock and Nielsen.

Other apps namely Opsgenie, Google Cloud, and Splunk follow just behind Snowflake, each with over 100 percent year-over-year growth. Other fast-growing apps for businesses in 2020 include KnowBe4, Looker, Envoy and Freshservice.

The Rising Importance of Security!

Businesses these days use data to make reformed business decisions for driving business revenues. Apps such as Snowflake and Looker help businesses to evaluate data and draw meaningful insights. With the presence of humongous data, there comes a need for security. These security tools fall into four categories:

Personal protection
Device protection
Network protection
Business infrastructure protection

Sixty-seven percent of Okta customers are using at least one of the security tools listed here. Moreover, one in four customers are using a password manager or some other measure to protect them, personally, from phishing attacks.

The Bottomline

If you want to take your business to the next level, then considering these business apps for your startup will surely be a profitable deal. These fast-growing and commonly used apps offer great benefits such as security, cloud storage, streamlined accessibility and more.

Using these business apps for your startup can help improve performance and efficiency while pushing the top-line revenues of your business.

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