Use by a big corporate definitely helps as it has a snowball effect on adoption. OTOH, direct corporate backing can be a put-off for some for e.g if a framework is financed by a single corporate, outside devs may have second thoughts in contributing as their patches/features may not get accepted on the whims of the corporate. To get around this, most mature languages/frameworks have their own foundation which is in turn funded by companies. The type of OSS license used also plays a big part in this.
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Use by a big corporate definitely helps as it has a snowball effect on adoption. OTOH, direct corporate backing can be a put-off for some for e.g if a framework is financed by a single corporate, outside devs may have second thoughts in contributing as their patches/features may not get accepted on the whims of the corporate. To get around this, most mature languages/frameworks have their own foundation which is in turn funded by companies. The type of OSS license used also plays a big part in this.