In my experience, the best way to convince somebody is by example. Salespeople now it! Reports, Statistics, White Papers are only helpful after the "customer" can see the benefit of the product/service you're selling.
So here's a suggestion. Spin up a docker instance of Jenkins or your preferred CI/CD and implement a build in it. Nothing fancy, but enough to show them how time can be saved. Contrast it with the current process. Speak their "language", tell them how the automation will give back more free time for other more important development and operations tasks. It will translate into money figures in their minds.
In my experience, the best way to convince somebody is by example. Salespeople now it! Reports, Statistics, White Papers are only helpful after the "customer" can see the benefit of the product/service you're selling.
So here's a suggestion. Spin up a docker instance of Jenkins or your preferred CI/CD and implement a build in it. Nothing fancy, but enough to show them how time can be saved. Contrast it with the current process. Speak their "language", tell them how the automation will give back more free time for other more important development and operations tasks. It will translate into money figures in their minds.
Makes sense.
Going by this, I may not even have to use the word DevOps and it would work just fine.