They can be aware of the solution and they should be in order to evaluate whether or not this service/product will actually benefit them. Remember, idea's we all have but execution is 95% of it.
The other thing, if you're in a blue ocean situation (you're the first to "invent" this service/product) either one of two things are true. The idea is so unique nobody thought of it and you're a genius OR there's no business there. Most of the cases it's the latter. Therefore, it may help to see who are your competitors, it's good to have competition, and where your solution actually is different or has unique selling points over that competition.
They can be aware of the solution and they should be in order to evaluate whether or not this service/product will actually benefit them. Remember, idea's we all have but execution is 95% of it.
The other thing, if you're in a blue ocean situation (you're the first to "invent" this service/product) either one of two things are true. The idea is so unique nobody thought of it and you're a genius OR there's no business there. Most of the cases it's the latter. Therefore, it may help to see who are your competitors, it's good to have competition, and where your solution actually is different or has unique selling points over that competition.
That’s good points! Thanks