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Robertino
Robertino

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Why do you need CIAM?

Learn how customer identity and access management (CIAM) helps you balance security, privacy, and experience for all users.


Customer experiences happen primarily online. If this wasn’t completely true for your business before 2020, it’s probably true now. Companies have come to understand that a seamless digital experience is no longer a competitive differentiator; it’s a baseline requirement.

Moreover, pressure-cooker economic conditions during the pandemic have shown that companies that understand their customers’ needs on a deep level are better-positioned to succeed. One way organizations are trying to do this is customer identity and access management (CIAM).

CIAM refers to a set of solutions intended to create the optimal balance between convenience, privacy, and security for each type of user. While identity and access management (IAM) is focused on managing identity and access for employees and partners, CIAM centers on customers.

CIAM exists at the intersection of customer experience, security, and analytics. It enables a smooth onboarding/login experience to build customer loyalty and increase conversion rates, guides compliance with data privacy laws and empowers companies to prevent data breaches. Crucially, CIAM encompasses not only how companies control end-users’ access to digital assets but also how they collect, analyze, and store data related to those users.

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