In a global edge, organizations and their teams are geographically scattered wherein exchange of information and documents is a huge challenge. The SharePoint platform by Microsoft lets organizations and people connect and enable them to make and share information, ideas and documents in the same way as if they are in the same room, both internally and externally. An expert SharePoint development company, has a team of professional developers, consultants and architects that build effective solutions.
DATA ANALYTICS IN DEVELOPING SHAREPOINT SOLUTIONS
The staggering growth statistics of data are not surprising in this day and age. Everyone knows that people and organizations are accumulating overwhelming data amount in an ever growing rate. Nonetheless, what most of the software industry analysts today do not see is how the growth of SharePoint also mirrors one of data growth. For those living in the SharePoint ecosystem, such as the SharePoint xperts are helping hundreds of thousands of customers all over the world over the last decades. Explosion of data, content sprawl and data sink are familiar terms for typical SharePoint deployments.
THE SHAREPOINT GROWTH
The footprint of SharePoint tends to deepen and expand as companies gets more and more confident in the platform. This is where the true SharePoint growth story lies. To effectively leverage SharePoint, to truly unleash its collaborative potential for information workers nowadays,
LARGE DATA ANALYSIS FOR OPTIMUM CUSTOMER EXPERIENCE
Big data is changing how brands understand and optimize the customer experience. New technologies that harness massive and complex amounts of data available are providing marketers a clear view of consumers at various points in their purchasing journeys and offering sophisticated, scalable action systems that are designed to boost engagement as well as affinity exactly at the right time. Large data basically transforms marketing and the analytics that support it.
SharePoint is one platform that provides support for employee collaboration. SharePoint development companies provide solutions that optimize the user experience. Most of the investment going into the process these days is made with the main goal of selling new products. But, this is changing as brands have realized the business value of optimizing the customer experience across the whole lifecycle. To boost experience at each touch point, most employees and departments have to collaborate, communicate and share insights to foster long-term relationships with customers.
The adoption of SharePoint within an organization has been a common challenge for IT and this is where analytics has played a vital role that is to understand usage and enhance engagement.
THE IMPORTANCE OF ANALYTICS THAT SUPPORT SHAREPOINT
When employees are in the platform, sharing insights and documents, communicate customer needs and doing a host of other activities, the relevance of analytics support significantly increases. This is where huge data comes in. A solution created, the Webtrends Analytics for SharePoint is used by some of the biggest companies all over the world. Soon, people would realize the next generation SharePoint analytics offering that’s built on a big data platform. Here is why that matters.
Boosting Scale. As companies implement Office 365 and/or SharePoint worldwide and encourage adoption in support of the whole lifecycle of the customer, the amount of discreet interactions that should be tracked grows exponentially. The data collection scale, data processing and storage become vital when considering the number of employees and partners worldwide and how often they should collaborate. The move from aggregate usage trends reporting to understanding discreet employee behaviors would add to the richness and volume of data, which should be collected.
Usage ease beyond IT. Insights to collaboration by product line or department or region would even be more important to business leaders as customer success will become a corporate-wide mandate. Analytics access would move from the IT department to major business leaders. Usage ease includes the ability of asking ad hoc questions of data to answer questions. Since organizations are naturally segmented, regions, departments, managers, offices, projects, teams and more, it is necessary to view collaboration by various segments and compare how a department performs compared to another.
Insights in real-time. Efficient internal collaboration could differentiate high performing organizations from the rest. When serving and supporting customers, the relevancy and speed of how to respond to their needs is paramount. Analytics should keep up and provide real-time feedback on the performance of the SharePoint environment. Feedback in real-time means errors could be immediately corrected and could provide instant insights on documents or questions that are trending.
Unified view of customer journey. As the lines between acquisition of customer and retention of customer are disappearing, companies are mapping end-to-end customer journey and creating their internal processes around the clientele. The single customer view mandates the connection of data marketing with systems for customer service and support. A unified strategy measurement across the customer lifecycle is thus critical, and a unified view towards the customer engagement would be the norm.
The Infinity Analytics for SharePoint demonstrates the power of Webtrends Infinity towards end-to-end data streaming pipeline. It provides new insights to the platform and provide a relevant help to all collaboration and work.