I think cover letters are critical. I've gotten interviews based on the strength of my cover letters alone.
The way I think of them is you are buying their time and interest with a cover letter. A resume may get you a few seconds, but a cover letter buys you a few minutes.
You can do a lot with a few minutes provided you keep them interested. The key is to write something that they are interested in: Why you are going to make a difference there.
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I think cover letters are critical. I've gotten interviews based on the strength of my cover letters alone.
The way I think of them is you are buying their time and interest with a cover letter. A resume may get you a few seconds, but a cover letter buys you a few minutes.
You can do a lot with a few minutes provided you keep them interested. The key is to write something that they are interested in: Why you are going to make a difference there.