Focusing on CX When Devising Testing Strategies

ray_parker01 profile image Ray Parker ・2 min read

The disruption in the software industry due to faster delivery and quality assurance causes a lot of hindrance in achieving an improved user experience. According to research by Garner, only 18% of companies are delivering true customer experience (CX). From the retail business, banking apps to healthcare systems, users expect that everything works best in their favor on each platform and operating system. Although, this is the most desirable situation for companies, yet achieving it takes some effort and investment. But the question is, whether your testing strategies tend to focus on CX or not?

Dependence on Digital Platforms Calls For Improved Quality
Digital businesses depend hugely on the quality of their software applications, which frequently do not perform as expected. In this digital transformation age, where everything depends on software quality, testing has become very critical. However, for the last few years, testing has focused more on verification, rather than validation. With businesses investing more in their digital transformation efforts, it is important to improve the quality to meet user expectations. In other words, when hiring a healthcare software testing company, the main focus should be on checking that an app meets its technical requirements to ensure it delivers a better user experience.

Proactive Approach to Software Testing
Software testing has made its way to almost every industry and makes it compulsory to focus on quality and time constraints. The healthcare industry is a very critical one, and no compromise on quality can be made. Organizations should use a proactive approach where not only the software quality is tested. Rather it evaluates the user’s perspective and delivers an experience to achieve customer satisfaction.

Increase User Engagement with Better UX
Working with a user-centric approach to software testing ensures that user interface issues, bugs and performance issues are identified and addressed while in the development phase. Thus, it can avoid the organization from leaving a negative impact on customer experience. Efficient and reliable websites and apps increase user engagement, increase revenue and drive business.

The Need for Re-evaluating Test Strategies
For instance, a healthcare app meets all the specifications but if it requires customers to add in their details each time they need to access their account, they will lose their patience and stop using the app, rather switch to another competitor. This is why organizations need to evaluate their software apps and redefine their strategies to meet their customer expectations.

Moving Forward With Improved CX
The rapid changes in industries due to the digital waves, organizations, and customers interact in different ways. To optimize the customer experience and ensure apps deliver the expected business goals, organizations emphasize investing in quality software testing services. Organizations use practices that validate software apps’ working and stay ahead of their competitors. Thus, a new testing approach is important. With the combination of software testing in artificial intelligence (AI), automation testing can change things a great deal. Since businesses require closing gaps between customer experience and quality, they need to focus on their digital products just like a customer.

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Ray Parker


Ray Parker is an entrepreneur and internet marketer with over 9 years of experience in Search Engine Optimization, Creative Writer and Digital Marketing


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