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Discussion on: How far in advance do you plan your blog posts?

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radiomorillo profile image
Stephanie Morillo

Hey Gary! I actually wrote a book on the topic so I'm happy to chime in on this. :)

First: What is your process? Do you blog as new ideas come to you or do you have a backlog of possible things to write about?

I keep an idea backlog and will pull from that depending on what I'm interested in writing about next. Since my blog lives on a personal site rather than using it for business, I work on one post at a time. When I was the person running my company blog, I had as many as 6 blog posts in the pipeline, because it wasn't unusual for something to come up preventing an author from meeting the original deadline.

I also cross-post older posts (syndicate) on DEV Community, as you do.

Let me know if this answers your question!

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_garybell profile image
Gary Bell

Hi Stephanie,

Thanks for responding. I have an idea backlog for my personal blog, and I pick from that. I tend to write in advance, with 5 posts currently scheduled.

Idea wise, I have 8 posts to write, but a lot of similar ideas between them. I need to dream up new ideas and things to cover, September is going to be a boring month.

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radiomorillo profile image
Stephanie Morillo

Thanks for the response, Gary! If it helps, I've written a post on four ways to constantly generate new ideas.

Additionally, some things I would do in this scenario are:

  • Ask my audience what kind of content they'd like me to work on (especially if you're trying to decide between a few ideas)
  • Look at your analytics; are there types of blog posts that perform well? (Maybe blog post type or even topic) Can you identify some themes?
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_garybell profile image
Gary Bell

I write by assuming I have no audience - or that future me is my audience, so usually for fixing issues I've had. I've got other stuff thrown into the mix so if someone reads my blog, they can see there's more to me than just code.

My most popular posts are always ones where I've solved issues. Usually where documentation doesn't cover the subject matter too well.

Essentially, my good content is point 3 on your (excellent, I must say) blog post.

The stuff I have which would go under point 2, is the content I am trying to put together for a book. I'm just blocked on that by another project at the moment before I can continue.

I've bookmarked your post for those 4 ways to generate new ideas. I think it's going to be my go-to muse when I run low on ideas. I just hope the ideas I come up with don't turn into projects for me.

Thank you so much for taking the time to respond. I'll add your book to my to-read list. And the book publishing one. I really hope I need that in the not too distant future.

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radiomorillo profile image
Stephanie Morillo

Thank you for sharing your process, workflow! And completely understand re: audienceβ€”if it helps, I wrote a blog post about different audiences if and when you're ready to define them.

Looking forward to seeing more of your writing!