There's a separation though between releasing and delivery.
Ideal world in terms of simplicity delivering features as they're ready (continous delivery)
However you can still shipe your code and hide new features with toggles. This means your code is always deploying, so you get all the benefits of feedback loops but you control what the user sees. The downside is feature toggles have a cost in terms of maintainability and effort.
Yeah I think that after a threshold of complexity and size of user base basically every new feature will have to be behind a/b test or feature toogles.
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There's a separation though between releasing and delivery.
Ideal world in terms of simplicity delivering features as they're ready (continous delivery)
However you can still shipe your code and hide new features with toggles. This means your code is always deploying, so you get all the benefits of feedback loops but you control what the user sees. The downside is feature toggles have a cost in terms of maintainability and effort.
Yeah I think that after a threshold of complexity and size of user base basically every new feature will have to be behind a/b test or feature toogles.