I have a fragile memory, and the internet is too secure for me. I get distracted more or less every hour with some life-changing new strategy that may improve my SAAS business and gets me hundreds of clients an hour with some new ‘growth hack’s. The original plan based on a well thought out strategy is just forgotten.
I find it super useful to wake up and read a simple document that outlines the strategy and why.
For example, one of our marketing strategies is inbound marketing. So amongst others, I remind myself of the logic and reasons behind this:
“We will rely on content creation and inbound marketing to first create value and then earn visits to our website. Content is the king as the value it creates is permanent and grows with time. It is a real asset. We are in no hurry to make a quick buck. Plus, we want to build goodwill in the industry, not just earn a customer.”
It reminds me and allows me not to get tempted by the latest growth hack. It allows me to leave money on the table by not getting busy with over-optimization and have the right perspective not to feel anxious about it or that I am missing out.
We do that with our product strategy, how we handle the team, how we feel support. It grounds us, calms us down to the fundamentals every single day. I firmly believe it is one of the main reasons we have been able to make a success out of our SAAS service, Proxies API.
The author is the founder of Proxies API, a proxy rotation api service.
Top comments (0)