Creating a content marketing portfolio can be overwhelming. There are many types of content, from images to videos, blogs, articles, etc. That's why it's crucial to have a clear plan for how your portfolio will showcase your best work. This blog post outlines the key components of a great content marketing portfolio and gives examples of what a good portfolio should look like.
What a Great Content Marketing Portfolio Looks like
As you can see, a great content marketing portfolio is a combination of images and videos that showcase your best work. These pieces should include content that is relevant to your business and content that is helpful to your target audience. You'll also want to ensure that your portfolio is organized to make it easy to find the specific types of content you're looking for. A great content marketing portfolio can include images, videos, or a combination. At the core, though, is an effort to help your audience discover the best content you've created. So, let's look at a great content marketing portfolio.
A Great Content Marketing Portfolio Contains the Following Components
• Relevance: Ensure you're including relevant and helpful content in your portfolio. Relevance isn't just about the subject matter; it's also about presenting the information you share.
• Originality: Unlike other marketing content types, your portfolio's content has to be its unique piece. You won't want just to repost other people's work. Instead, you'll want to create your own unique pieces as well. That's where the concept of originality comes in.
• Portfolio Sections: Next, ensure your portfolio is organized into specific sections. This will help visitors navigate your portfolio more quickly, making it easier to find the particular types of content you want them to see.
• Additional Resources: You also want to include additional resources for a great content marketing portfolio. This can be information about how you created these pieces, links to additional resources, or links to blog posts where you've written other articles.
Images or Videos for Different Types of Content
There are three main types of content you'll want to include in your content marketing portfolio: images, videos, and blog posts. These content types could also be used to help build your digital reputation. Image-based content is perfect for marketing your company or product because it's visual. Images can be anywhere from business graphics that complement your blog posts to images used to promote events hosted by your company. Videos are great for marketing your business because they allow your audience to take in information in a way that's more engaging than images alone. You can use videos to demonstrate the benefits of your software, explain how to use your software, or explain how to use a different tool. Blogs are another type of content you can use in your portfolio. While you can use them to share longer articles, you can also use them to share smaller pieces like blog posts. Make sure your portfolio has a section for blog posts so your visitors can easily find them.
Final Thoughts
Creating a great content marketing portfolio is no easy task. Creating and curating great content takes a lot of time and effort. But with the right strategy, it can be gratifying. To create a great content marketing portfolio, you'll need to think about the different types of content you'll promote and how you'll organize them in a way that's easy to find. You'll also want to make sure you have a clear plan for how you'll promote these different types of content. Keep a few key things in mind as you build your content marketing portfolio. First, consider the different content types you'll use in your content marketing portfolio. Next, make sure you have a clear plan for how you'll promote these different types of content in your portfolio.
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