A couple weeks ago I posted this article, and I got tons of valuable feedback, helping me improve the way we communicate our product a lot.
Typically when companies wants to improve their message they pay hundreds of thousands of dollars for a team of people to create a "focus group". Being a small startup, that's beyond our reach, so I figured "let's try the community" - And boy did they deliver. Thank you everybody who contributed, it helped us a lot.
I am writing this article for three reasons; First of all because of gratitude to those helping out. Second of all because I want to show how you can crowdsource things previously out of reach for small companies, and such leverage communities to provide real and tangible value. Third and foremost because I happen to have a very good friend who is a community manager and who were asked "What's the ROI of our community efforts" - Well, this one is for you Blake ... ;)
The next time you can answer; "hundred thousand dollars per hour" ;)
Psst, the finished result - I'm super happy about it. Thank you all :)
Top comments (5)
Congrats!! Site's looking good.
We're trying to help encourage more folks to tap into the community for constructive feedback and dialog of all sorts, so anybody reading this should feel encouraged to ask away. Worst case scenario the post gets overlooked. 😇
Thx Ben, only thx to you and the rest of your amazing crowd here at Dev.to :)
Aww yeah! This is so awesome to hear. 🙌
I'm really glad to hear that you're finding the community here so dang helpful. Thanks for sharing this story. 😀
Of course Michael, whenever you come to Cyprus, we'll go skiing in Troodos :)
OOoo, heck yeah. Now that sounds like a good time! ⛷