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Discussion on: What do you think of the new Go logo?

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Eugene Cheah • Edited

Looks like they are putting on a corporate suite, which they can use when needed. And I can understand why.

To quote the brand book, one target segment is : CIOs, CTOs & Tech Leads

Hence it brings back up the struggle of "being cute" - where some big heads (who makes the final say on nearly no information) just wouldn't take it seriously sadly otherwise =(

Personally love the Gophie, but as a startup founder myself who sometimes sells to enterprises - I face a similar problem on having a cute cake logo as our branding.

I understand the struggle 😢

Hope they can keep a balance and please both sides