This roll out strategy is not something new in the world of business. Basically auctioning something trying to get value first from a few partners is done everyday in any serious procurement business.
I know it sounds not cool, AI is a better term in this days :), but Google has a very strong Procurement organization deployed by Eric Smidth in his early days (explained in countless podcasts).
Procurement is one of these business terms that I've never really understood. Procuring something is just obtaining something, right? Isn't that the whole idea with any business? You obtain something in exchange for money? Or is the idea of procurement that you obtain something in limited supply, like a specific domain name, or physical goods?
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