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Discussion on: Apple Event Takeaways?

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ninjas28 profile image
Trevor Nielsen

Animated emojis would be cool if I was seven, but I really dislike the direction they've been headed with the software over the last year or two. All of their new features in messaging, emojis, etc are all things that I would never think to use in a million years, and would never even try outside of a display model in an Apple store. I would prefer to see something that is actually useful and enhances your quality of life, not a new messaging feature that you're gonna try with your friends once and then never use it again.

I feel like they ran out of ideas with the software and have just been winging it for the last year.

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Ben Halpern

I see this as a lot of pressure, but sort of half-baked execution to compete with Snapchat and the other companies chasing this sort of interaction. Would you think it more useful to support those specific apps and keep their own presence as more of a platform?

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ninjas28 profile image
Trevor Nielsen

Yea, I think if they partnered with Snapchat or another company on the gimmicky social features and had their software team focused on more utilitarian software changes (I don't even know what I would want for these, but I know it's not animojis) I would actually consider going back to an iPhone.

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Ben Halpern

I would also guess, though, that the Animoji team is siloed enough and it's not really taking resources away from platform/os devs. Given the massive size of this company, I wouldn't think they're especially resource-constrained in this way. I'd guess the presentation itself pays outside attention to this because the general public pays more attention to it. For better or worse, it is clear people are talking about this part.

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ninjas28 profile image
Trevor Nielsen

True, they have plenty of software developers to be able to work on many things at once, I just have issues with them trying to compete with a company like Snapchat since Snapchat has a wider available market than Apple could ever get because iMessage is iPhone only. Animojis really aren't that different compared to Snapchat's face filters, and way more people can use Snapchat compared to iMessage.

IDK, to me, it seems like a waste of time and resources. It seems like it would have been better to partner with Snapchat (especially since they did the face tracking demo with snap filters!) than to create their own "competitor" on iMessage.

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Chris Tooley

All of their new features in messaging, emojis, etc are all things that I would never think to use in a million years

Most teens nowadays are using imessage more than any other mesaging service, and I don't doubt they're using a lot of emoji and other pictographs. There is a large segment of people out there who use their phone this way, and a large segment of users who use their phone for photography - Apple knows usage patterns for the majority of their customers, and they're building their phones accordingly. You may not like that software but it's something that comes added from hardware included for specific goals.

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ninjas28 profile image
Trevor Nielsen

While that might be true for people that have iPhones, as a teenager myself I would say that probably 90% of the messaging that my high school did was through Facebook Messenger or Snapchat (I would say only about 60% of my grade actually had iPhones, the rest were Android people). Everyone had a Facebook account, but not everybody had iPhones, so most people didn't use iMessage that I saw. The problem with Apple designing these Snapchatlike iMessage features is they only work with other Apple users, whereas other platforms like Snapchat and Messenger work on almost any device, so they can capture a much broader market. That's why I don't like Apple trying to make their iMessage "cool" for the teens; they can't capture the same market as their competitors, so why focus on it?