Thanks, Klee. That's a valuable input. Speaking of metrics, when it comes to content marketing optimization, metrics like views or clicks often create a bias. One time you can invest three days to write a well-crafted post which gets near zero views, and the other day you spend less than an hour on a post that goes viral. From an objective standpoint, the first one "deserves" much more attention, which it doesn't get.
Do you have in mind any idea on what could be a useful metric to know the content quality? Perhaps time-on-page? If we had a helpful metric, it could empower the discovery of better content. I believe it is especially vital for experienced devs, but not only.
I'm sorry but I don't think I have a good answer for that. My first thought is that the author would need to know what they wanted to achieve from the article and then build a metric around that, the issue there is that the metric could be different for every article.
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Thanks, Klee. That's a valuable input. Speaking of metrics, when it comes to content marketing optimization, metrics like views or clicks often create a bias. One time you can invest three days to write a well-crafted post which gets near zero views, and the other day you spend less than an hour on a post that goes viral. From an objective standpoint, the first one "deserves" much more attention, which it doesn't get.
Do you have in mind any idea on what could be a useful metric to know the content quality? Perhaps time-on-page? If we had a helpful metric, it could empower the discovery of better content. I believe it is especially vital for experienced devs, but not only.
I'm sorry but I don't think I have a good answer for that. My first thought is that the author would need to know what they wanted to achieve from the article and then build a metric around that, the issue there is that the metric could be different for every article.