Customer relationship management (CRM) has become a real market. We are now seeing trends in how CRM vendors compete in this changing market.
Competitive movements of CRM providers
We assessed the competitive behavior of CRM in 2010. To provoke testing of new customers, we saw vendors implement:
A. "Try before you buy" - Marketing strategies, with "30-90 days free" CRM trial offers.
B. “Limited time offers” in which low cost / user entry fees were established for a period of up to one year. The Microsoft CRM Dynamics offer of $ 34 / month for 1 year is an example of this strategy.
C. `` Free migrations '' offers from CRM A to CRM B.
While all three strategies can induce effective testing, CRM vendors will still need to address a common customer concern. This concern is: "What limitations are we going to encounter with this vendor later? Also, although the CRM service is offered free of charge (for a limited time), there are still real internal / professional migration costs, such as data preparation. , user training, etc. Free does not exist.
CRM test and comparison
A Granny Smith is not a Fuji apple: they don't taste the same, they don't cost the same. Some apples are best for snacks in children's school bags, and others are best for apple pie. Also, the solutions offered by Microsoft CRM Dynamics, Salesforce.com, or Oracle are similar but different. They meet different user requirements and have different cost profiles. And the fruit offering at the market stall, in the CRM marketplace, there are literally hundreds of vendors offering plausible solutions that may be suitable for a particular organization.
All providers have their own unique benefits and their ability to offer unique functionality. For example, Microsoft CRM Dynamics will take advantage of the "Microsoft Shops" where they can integrate it with existing Microsoft software suites, such as Office 2010 or SharePoint. By contrast, Salesforce.com has Chatter. CRMHelpdesksoftware.com coined the term Chatter as "Facebook for business."
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