Usually people wait for brak points in their life. So New Year fits there at the top of them. You literally have a saying "New Year, New Me".
The sense of beginning is present everywhere, beginning on a Monday, Next Month, New Year, etc.. It gives us time to get mentally ready for upcomming "stress".
Once you get into your head, you can start any day of the week, at any time, you usually get things moving faster. But it's a constant battle with reminding oneself..
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