The most important thing I learned is to treat everybody in a software development company as a software developer. Give everybody a vested interest in producing a quality product. Ensure everybody knows how their work contributes to the final outcome and how they get issues resolved. Acknowledge that programmers aren't the only developers, but all of graphic design, product management, QA, admins, testers, sales, etc. are part of a successful software development process.
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The most important thing I learned is to treat everybody in a software development company as a software developer. Give everybody a vested interest in producing a quality product. Ensure everybody knows how their work contributes to the final outcome and how they get issues resolved. Acknowledge that programmers aren't the only developers, but all of graphic design, product management, QA, admins, testers, sales, etc. are part of a successful software development process.