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Discussion on: Brave - The Browser that pays Crypto

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moopet profile image
Ben Sinclair

Either an ad is displayed when you open a new tab. Which you might not even notice. Or a box pops up which you might as well could ignore

The problem with saying the ads are acceptable because they're easy to ignore is that it means they're worthless. The person who ignores ads is never going to be an asset to the person who purchases the ads, and making them ignorable means that the people who are, shall we say, valid targets, are more likely to miss them.

Anything financed by ads is a worse experience for users than something that's not financed by ads.

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topjer profile image
topjer

I disagree with both of your statements.

First of all, there is a lot of content out there that would not be possible without sponsoring and thus without an ad in it. So saying everything with an ad in it becomes a worse experience is a false generalization.

I also disagree with the statement that an easy to ignore ad is worthless. I would even tend towards the opposite.
Personally, I hate those forced pre-roll ads in youtube, I never pay attention to those. Back in the days when I was watching TV I never watched commercials, instead I would change the channel.

But let's talk about posters. Sure I have walked past thousands of those without even recognizing their existence. But once in a while one of those will peak my interest. Will make me stand still for a moment to have a closer look.
This is exactly what is happening with the ads in Brave. I open a new tab and am greeted with an image that captures my attention. So I take a closer look and see it is an ad.

I think it works because it the ads can come in moments when I would not mind a distraction.
So in my personal opinion, these not forced ads are much more effective.