re: Tips for running or starting a startup VIEW POST

re: I've been the CTO of a startup, done my own, and been through an incubator. I'll distill the core lesson to this: You don't have anything until a ...

Digging this.

Get to $1 as quickly as you can.

Ryan could you elaborate what you mean by:

They do have to give you something of theirs though.

Do you mean time, attention or email? Curious to hear what your experiences have been in trading your solution for something in return.


I'll take a quick stab at this here, and if you have more, feel free to ping me.

In the end, this boils down to currency. So currency as I mean it is anything that someone else has that holds value. It can be an email address, time, money, services, items, etc. Point is, they have it and it has value to both of you.

So when you are putting your ideas out there we get a stronger signal when people are giving a currency to you at the same time. Think of a landing page. Looking at people who arrive on it is them giving you some amount of time. If they give you a click they gave you some interaction. If they give you an email address they gave you a means to personally communicate with them.

Each of those examples hopefully show that increase in the currency they give as a stronger signal for their interest/engagement.

As you try your ideas you want to think about how much of a signal you need in order to continue with that idea, or adjust it, or abandon it. This forms the basis of the trade. If they won't give you whatever currency you've asked for, then congratulations. You just learned that whatever you offered wasn't worth it.

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