Great article. Ironically, I just recently learned about vanity metrics while reading The Lean Start up and the books perspective on these types of metrics aligns with your article. It's easy to fall into the false notion that page hits (as an example) represents true user engagement.
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Great article. Ironically, I just recently learned about vanity metrics while reading The Lean Start up and the books perspective on these types of metrics aligns with your article. It's easy to fall into the false notion that page hits (as an example) represents true user engagement.