GTM gives you flexibility and ease. You can use the same triggers and variables for other tags as well.
Let me explain with an example. You want to add a Google Ads Conversion on your Shopify store. You can re-use almost all the set up that we have made here for that tag.
Why do you prefer setting up Google Analytics 4 with GTM? Why not directly with Global Site Tag?
GTM gives you flexibility and ease. You can use the same triggers and variables for other tags as well.
Let me explain with an example. You want to add a Google Ads Conversion on your Shopify store. You can re-use almost all the set up that we have made here for that tag.
I've explained this concept more in-depth on this video: youtube.com/watch?v=XHDjkrXVgFU
Thx.