Being an entrepreneur, covering a significant portion of the market, is dreams of the day & night. In the competition-facing world, your rivals are; equally, even a step-ahead trying to gain the users you are targeting. This indeed indicates that never put a pause to chase your users and be always updated with the trends in e-commerce to engage users with your brand and to reach your potential customers; mobile apps are like a boon to e-commerce zone.
To form online shopping easier, e-commerce has changed its landscape by making online shopping far more manageable with mobile apps’ help. The traditional way of buying and purchasing things was quite complex, but today, with the help of emerging technologies & trends like mobile apps, they have changed the way to look at the buying & selling stuff for the users and the vendors.
Technology & trends have digitalized the face of e-commerce. With advancements in consumer behaviour, mobile apps have the potential to exceed the expectations of users in a productive & creaseless manner. Improve the shopping experience & build a long-lasting relationship with your customers via choosing mobile apps as your technical partner.
Before Unlocking the Benefits, Gaze What Market has to Say:
- By 2021, mobile e-commerce sales are expected to account for 54% of total e-commerce sales.
- Online retailers see more than 50% of traffic coming from mobile devices.
- eMarketer expects global e-commerce sales to reach $4.058 trillion by 2020, representing 15% of total retail sales.
- 82% of Internet users in the United States have used a mobile device to shop online
- 35% of US consumers use only their mobile device to buy online
- In 2017, the US had $156 billion in mobile commerce sales
- By 2021, experts estimate that US mobile commerce sales will eclipse $420 billion
- Conversion rates from mobile apps are three times higher than mobile sites
- Mobile shoppers spend twice as much money as other customers
- 53% of smartphone users buy from company-specific apps
- 42% of smartphone users plan to do more shopping from their mobile devices in the coming year
M-commerce Usage & Revenue
Learn how mobile apps takes e-commerce industry at the peak of victory in 2020:
M-commerce Usage & Revenue:
Here we are mentioning some of the potential benefits that mobile platform is giving to the e-commerce industry in 2020 and raising the sector’s bars a great height.
Mobile-friendly Shopping
It has been recorded that mobile applications in searches, purchasing, selling & track delivery of goods have increased by 80% over the past few years. This is the witness of the mobile app’s power to e-commerce businesses’ expansion. Websites for accomplishing the e-commerce related task are not enough now, as it requires the power of complete mobile app development. To let high visibility to your brand so that it reflects at every corner and every palm, give your e-commerce business- the power of mobility. Give your brand a treat of great mobile application and your user, a flexible way to shop.
Contact-less Payment
The devastating situation of the current pandemic is not getting settled very soon, but the lives & activities need to be done regularly. Well, in that unsafe scenario, the world found a new way to stop the transmission of disease- social distancing. But this normal way “social distancing” has challenged the businesses in many ways. E-commerce industry found it too devastating, but mobile apps have given the breath of relief for various enterprises via offering contact-less payment. Your users don’t require to contact you directly, but you can provide a contactless payment gateway to keep your user safe. Let your user buy the goods via mobile apps and perform a contactless payment to make themselves safe. In that way, mobile apps have made e-commerce business operative during a pandemic.
Variety of mobile payments solutions are there to make contact-less payment:
Apple Pay
Google Pay
Amazon Pay
Visa Checkout
PayPal etc.,
Personalized Aspect
To satisfy customers, personalization is the primary factor that streamlines the online shopping experience. Personalization gives shoppers a vast-varied way to seek about the various products and services. As a result, mobile apps enable your store to showcase the products broadly. Shifting your store on mobile makes follow-ups & other gesture consists of leaving emails, product detailing a far easy. Apps are giving users a better-approach to seek the products and product details. Make your store & products more personalized with the power of mobile applications.
AR Inclusion
AR with Apps already has started grabbing the market. Several e-commerce companies have implemented this tech-combo of AR with Apps to provide virtual experience to the customers. Several restaurants and eyeglass companies have already started this mind-blowing concept to show the virtual tours & frames to the consumers. This will apply to e-commerce, where stores with the help of applications allow visitors to virtually try on clothing items to “see” how they will look in the chosen stuff.
Social Commerce Emergence
When stores sell online and offline & marketing can be done socially, likely selling & marketing through multiple online channels i.e., Amazon, Facebook, B2B, eBay, etc., e-commerce stores can set various sources to sell & market their products. Giving your store mobile visibility could lead to social visibility as people can get to know about your store or product by scrolling the feeds of their social channels. Social commerce emergence to m-commerce is making the customer more engaging.
Conclusion
Recent year has increased the demand for mobile apps in various industries, and e-commerce is on the top among rest. Let your store on mobile via giving it the wings of the mobile app. Get a good developer who can take your site mobile or create an app that can encourage customers to download and use. RipenApps holds mastery in e-commerce app development and already recorded various success in this domain.
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