What sets them apart for you?
They are generally a very well made product, with great customer.
I like their aesthetics, and they always have top end specs.
Their price is usually super competitive and the only they usually suffer wit h is the camera, which I admittedly don't use very much. Though their latest phone is supposed to be pretty good now.
Another option is the budget pixel 3a which is less power but better camera and vanilla google OS with timely updates
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